MAFO-Institut®

• was founded in 1956 as a full-service market research agency by Dr. Emil Bruckert.






• offers its own field with more than 800 face-to-face and CATI interviewers.
  
  About 250 of whom are specialising in difficult targets like pharmaceutical or business-to-business research.






• conducts international surveys in co-operation with its partner agencies.






• has CATI-facilities equipped with the newest Soft- (Nipo®) and Hardware. The multimedia capabilities of the system enable not only to play spots, slogans or similar while interviewing, but also to record digitised responses, e.g. answers to open-ended questions.






• is member of ADM, BVM and ESOMAR and is active in numerous committees of ADM and BVM as case advisory, e.g. for establishing quality standards or developing market research standards.